malka beer

I played a crucial role in animating a collaborative project with Shankar, graciously by Malka Beer. Our mission was to print labels for the 2023 Independence Edition beers, incorporating the rich historical designs of the Shamir brothers. My specific contribution involved making these designs accessible on social media and breathing life into the entire project through animations tailored to each unique design. The blue and white campaign, crafted to resonate with the Israeli audience, not only caught their eye but also generated an impressive circulation.